5.0 Google rating
KSUM incubatee
₹0 Commission on Ad Spend
avg. CPL reduction within 90 days for Kerala clients
We review your ad account + identify exact waste — free, no obligation.
Avg. CPL Reduction
Commission on Ad Spend
Google Rated · 19 Reviews
Most Kerala businesses running Google Ads or Meta Ads are wasting 30–50% of their ad spend on the wrong keywords, the wrong audiences, and campaigns that were set up once and never meaningfully optimised. Tomatotree Digital treats your ad account as a live system — weekly bid adjustments, negative keyword management, audience refinement, and creative testing — so every rupee works progressively harder with each passing month.
We set up full GA4 conversion tracking, Google Ads conversion import, and Meta Pixel with events before running a single rupee of ad spend. Without proper attribution, you cannot optimise. We build the measurement foundation first — then campaign.
We build campaigns across the complete funnel: awareness (display, YouTube), consideration (search, social), and conversion (retargeting, lead forms) — all working together to reduce CAC and improve ROAS across the customer journey.
Tomatotree Digital charges a flat management fee — never a percentage of ad spend. We have no financial incentive to push you to spend more. Our incentive is to get you the best ROAS from the smallest budget possible. That’s the right alignment.
We use organic search data from your SEO campaigns to improve paid targeting accuracy, and paid search data to identify the highest-converting keywords for organic investment. Together, SEO and paid reduce your overall CAC significantly over 6–12 months.
Every week: bid adjustments, negative keyword additions, audience exclusions, creative performance review, Quality Score monitoring. Every month: full ROAS/CPL/CAC report with attributed conversions, channel comparison, and next-month strategy.
Our team is Google Ads certified. Every campaign is built and optimised by specialists — not handed to a junior after onboarding. You get senior-level management from Day 1 through every week of the engagement.
We manage the full stack of paid digital advertising — from Google Search and Shopping to Meta Ads and remarketing — with consistent weekly optimisation and full-funnel attribution tracking at every level. Pick the channels your business needs, or let us recommend the right mix.
Keyword research + intent mapping, match type strategy, ad copy creation (3+ variants), Smart Bidding setup with conversion signals, negative keyword hygiene (weekly), Quality Score monitoring, Search Impression Share tracking.
Best for: Service businesses, B2B lead generation, high-intent local searches. Key metrics: CPL, Quality Score, Impression share
Product feed audit and optimisation, Shopping campaign structure, Performance Max with audience signal configuration, ROAS target setting, search term mining and negative keyword management.
Best for: E-commerce (Shopify, WooCommerce). Key metrics: ROAS, revenue per click, product impression share.
Audience-based display campaigns, remarketing lists (site visitors, past leads, cart abandoners), responsive display ad creation, frequency capping, placement exclusion management.
Best for: High-ticket services, e-commerce, brands with strong site traffic. Key metrics: ROAS on remarketing, re-engagement rate.
Campaign objective selection, audience architecture (cold, warm, lookalike), creative strategy (3–5 variants minimum), A/B test framework, Pixel setup + iOS14+ attribution workaround via server-side events.
Best for: B2C lead generation, e-commerce ROAS, event promotion, brand awareness. Key metrics: CPL, ROAS, frequency.
Landing page audit for ad traffic, headline testing, form optimisation (4-field max), CTA A/B testing, page speed fixes, mobile UX audit, heatmap analysis (Hotjar/Microsoft Clarity).
Best for: Businesses with traffic but poor conversion rate. Key metrics: Key metrics: form conversion rate, bounce rate, page-level CPL.
GA4 full implementation + event tracking, conversion goal configuration, attribution model selection, custom performance dashboard with channel comparison, monthly reporting with full attributed conversion breakdown.
Non-negotiable for all clients before any campaign is built. Key metrics: blended CAC, channel ROAS, LTV vs CAC.
A transparent, accountable process. No black boxes — you see every decision, the data behind it, and the measurable impact on your CPL and ROAS every single week.
We review your existing Google Ads and Meta Ads accounts: campaign structure, bidding strategy, conversion tracking accuracy, Quality Scores, audience configuration, wasted spend identification, and attribution model assessment. You receive a written audit report with specific findings.
We build your campaign strategy: platform selection (Google, Meta, or both), funnel stage coverage, keyword strategy, audience architecture, creative direction, and monthly budget allocation across campaigns. We set clear ROAS and CPL targets before spending begins.
We implement GA4 event tracking, Google Ads conversion import, Meta Pixel with standard events, and server-side event tracking where needed. We verify every conversion event in GA4 DebugView before launching any campaign. No spend happens before tracking is confirmed accurate.
We structure campaigns by funnel stage and intent, write ad copy (minimum 3 variants per ad group), build audience lists, configure bidding strategies with conversion signals, set up negative keyword lists, and implement all ad extensions. Full campaign build typically takes 5–7 business days.
We launch campaigns conservatively, monitoring daily for the first 2 weeks: impression share, click volume, conversion rate, and Quality Score. We make bid adjustments and audience refinements based on first-week data before scaling any campaign.
Every week: negative keyword additions from search term reports, bid adjustments based on conversion data, audience performance review and exclusions, creative performance analysis (pausing underperformers, testing new variants), landing page performance monitoring.
Full ROAS and CPL report with month-over-month comparison, attributed conversions by campaign and channel, budget utilisation and efficiency analysis, Quality Score trends, audience performance breakdown, and next-month strategy with specific optimisation recommendations.
From organic growth to paid performance, AI visibility to local dominance — our services work as an integrated growth engine. Pick what you need, or let us build the complete strategy.
Get your business cited in AI answers on ChatGPT, Perplexity, and Google AI Overview.
Build AI-visible brand authority so AI platforms recommend and reference your business.
Google Ads and Meta Ads campaigns engineered for maximum ROAS and lead quality.
90 days
Challenge: ₹1.2L/month ad spend, CPL of ₹4,800, no attribution clarity on which campaigns drove actual leads.
60 days
Challenge: Google Shopping campaigns with no product feed optimisation — 2.1x ROAS, below break-even.
45 days
Challenge: Meta Ads generating clicks but no form submissions — CPL of ₹6,200 with no conversions tracked.
Flat management fees — never a % of ad spend. These are management fees only; ad spend is separate and controlled by you.
Single-platform campaigns (Google OR Meta)
Performance marketing refers specifically to paid digital advertising — Google Ads, Meta Ads, Google Shopping, YouTube Ads — where you pay for measurable outcomes like clicks, leads, and sales. Unlike brand-building channels (SEO, organic social) which build long-term visibility, performance marketing delivers immediate, directly attributable results tied to specific campaigns, keywords, and audiences.
Recommended starting budgets: Google Search Ads (₹20,000–50,000/month for service businesses), Meta Ads lead generation (₹15,000–40,000/month), Google Shopping e-commerce (₹30,000–1,00,000/month). These are ad spend figures — separate from management fees. Tomatotree Digital recommends starting conservatively, testing for 4–6 weeks, then scaling based on what converts.
Google Search Ads deliver initial leads within 2–4 weeks of proper campaign setup. Meta Ads lead generation shows results in 1–2 weeks. Meaningful campaign optimisation — lower CPL, higher ROAS — takes 60–90 days as campaigns accumulate enough conversion data for Smart Bidding to optimise effectively. Tomatotree Digital provides weekly performance updates from Day 1.
ROAS (Return on Ad Spend) measures revenue generated per rupee of ad spend. 4x ROAS means every ₹1 spent generated ₹4 in revenue. E-commerce typically targets 4x–8x; service businesses measure success by CPL relative to client lifetime value. Tomatotree Digital sets ROAS and CPL targets during strategy before spending begins.
Signs you need a new agency: no weekly account management or bid adjustments, reports showing only impressions and clicks (not leads or ROAS), no GA4 conversion tracking or inaccurate attribution, ad accounts with campaigns unchanged for months, ad spend increasing while leads stay flat. Tomatotree Digital offers a free paid ads audit that identifies exactly what’s wrong.
Yes. Tomatotree Digital manages both Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook + Instagram) as an integrated paid media service. Managing both platforms together allows us to use high-intent Google search data to improve Meta audience targeting — compounding ROAS improvements across both channels.
Our service includes: paid ads audit, campaign strategy and budget planning, conversion tracking setup (GA4 + Ads + Pixel), ad copy creation (minimum 3 variants), landing page optimisation review, weekly bid and audience adjustments, negative keyword management, creative performance monitoring, and monthly ROAS and CPL report with full attribution breakdown.
Visit tomatotreedigital.com/free-seo-audit/ or WhatsApp 9207104345. Our paid ads audit reviews your existing Google Ads or Meta Ads account, identifies specific waste (keywords, audiences, placements spending without converting), and provides a prioritised action plan with expected CPL and ROAS improvement estimates — completely free, no obligation to engage after.
We’ll review your Google Ads or Meta Ads account, identify the exact campaigns, keywords, and audiences wasting your budget, and tell you specifically how much CPL improvement is achievable — completely free. Most Kerala ad accounts we audit have 25–40% of their budget producing zero conversions. That budget is your first scaling lever.